{"id":993,"date":"2021-09-10T10:30:58","date_gmt":"2021-09-10T08:30:58","guid":{"rendered":"https:\/\/www.larskophal.ch\/press\/?p=993"},"modified":"2023-07-25T20:06:03","modified_gmt":"2023-07-25T18:06:03","slug":"nomadisme-le-travail-sans-bureau","status":"publish","type":"post","link":"https:\/\/www.larskophal.ch\/press\/2021\/09\/nomadisme-le-travail-sans-bureau\/","title":{"rendered":"Nomadisme, le travail sans bureau"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Qu\u2019est-ce qu\u2019un travailleur nomade&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que le terme de <a href=\"https:\/\/www.bfs.admin.ch\/bfs\/fr\/home\/statistiques\/culture-medias-societe-information-sport\/societe-information\/indicateurs-generaux\/economie-nationale\/teletravail.html\">t\u00e9l\u00e9travail<\/a> sous-entend travailler depuis chez soi, le nomadisme est l\u2019art de travailler n\u2019importe o\u00f9 \u2013 sauf au bureau. Et pas uniquement dans un autre espace physique, mais parfois aussi sous un autre fuseau horaire&nbsp;!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un travailleur nomade, c\u2019est quelqu\u2019un qui travaille quand il le souhaite (ou le peut\u2026), et surtout d\u2019o\u00f9 il veut. Sentiment de libert\u00e9, flexibilit\u00e9 accrue, diminution (voire disparition) du temps de transport, fluidit\u00e9 des \u00e9changes, bien-\u00eatre g\u00e9n\u00e9ral, responsabilisation et autonomie\u2026 le nomadisme ne semble avoir, a priori, que des avantages, et permettre un meilleur \u00e9quilibre entre vie priv\u00e9e et vie professionnelle. Mais est-ce bien le cas&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nomadisme intra, inter ou extra entreprise&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commen\u00e7ons par distinguer deux types de nomadisme&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Intra entreprise&nbsp;:<\/strong> le terme d\u00e9signe le travail accompli hors du poste habituel, sans pour autant \u00eatre hors de l\u2019entreprise&nbsp;: par exemple dans des open space en libre-service, comprenant tous les outils n\u00e9cessaires mais qui ne sont pas r\u00e9serv\u00e9s nominativement, ou dans des sites ext\u00e9rieurs, g\u00e9ographiquement distants mais appartenant \u00e0 l\u2019entreprise.<\/li>\n\n\n\n<li><strong>Inter ou extra entreprise&nbsp;:<\/strong> le travailleur nomade op\u00e8re \u00e0 l\u2019ext\u00e9rieur des locaux de l\u2019entreprise, par exemple depuis une chambre d\u2019h\u00f4tel, un caf\u00e9, ou l\u2019un des innombrables espaces de co-working qui ont fleuri un peu partout dans le monde.<\/li>\n\n\n\n<li>On parle aussi de nomadisme en entreprise pour d\u00e9signer les t\u00e2ches effectu\u00e9es en dehors des plages horaires traditionnelles : c\u2019est le <strong>nomadisme temporel.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quels m\u00e9tiers pour les nomades digitaux ?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00eame si de nombreux m\u00e9tiers pourraient th\u00e9oriquement se pratiquer en nomade, ce sont principalement les travailleurs freelance et les domaines de la communication, du marketing, du web et du digital en g\u00e9n\u00e9ral qui s\u2019adaptent le mieux \u00e0 ce mode de travail&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>d\u00e9veloppeurs<\/strong><\/li>\n\n\n\n<li><strong>community managers<\/strong><\/li>\n\n\n\n<li><strong>graphistes<\/strong><\/li>\n\n\n\n<li><strong>web designers<\/strong><\/li>\n\n\n\n<li><strong>r\u00e9dacteurs web<\/strong><\/li>\n\n\n\n<li><strong>etc.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Des m\u00e9tiers qui n\u2019ont le plus souvent besoin que d\u2019un ordinateur portable et d\u2019une connexion internet pour se lancer dans une journ\u00e9e compl\u00e8te de travail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le nomadisme digital serait-il seulement r\u00e9serv\u00e9 aux ind\u00e9pendants qui plaquent tout pour vadrouiller \u00e0 l&#8217;ann\u00e9e&nbsp;? Depuis la crise sanitaire, les salari\u00e9s demandent aussi \u00e0 pouvoir t\u00e9l\u00e9travailler, et m\u00eame depuis l&#8217;\u00e9tranger, au moins quelques semaines ou mois par an. Mais ce n&#8217;est pas gagn\u00e9\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nomadisme&nbsp;: quels avantages pour l\u2019employeur&nbsp;?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l\u2019entreprise, le travail nomade pr\u00e9sente pourtant de nombreux avantages&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>R\u00e9duction de certaines charges<\/strong>, \u00e0 commencer par celle du loyer, puisque les espaces de bureaux peuvent \u00eatre redimensionn\u00e9s, voire dans certains cas totalement abandonn\u00e9s&nbsp;; mais aussi les charges li\u00e9es \u00e0 la maintenance d\u2019un syst\u00e8me d\u2019information.<\/li>\n\n\n\n<li><strong>R\u00e9duction des d\u00e9placements professionnels co\u00fbteux<\/strong> et des trajets qui nuisent souvent \u00e0 la vie personnelle des pendulaires, sans parler de l\u2019impact environnemental, gr\u00e2ce aux outils de travail collaboratifs qui permettent de r\u00e9aliser les r\u00e9unions en visioconf\u00e9rence.<\/li>\n\n\n\n<li><strong>Responsabilisation des collaborateurs<\/strong>, accroissement de la flexibilit\u00e9 et de la r\u00e9activit\u00e9 pour un service rendu plus qualitatif. Le travail \u00e0 distance laisse davantage de temps aux employ\u00e9s, temps qui sera de surcro\u00eet mieux exploit\u00e9.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Organiser le nomadisme dans l\u2019entreprise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais la mise en place du travail nomade n\u00e9cessite aussi des pr\u00e9requis non n\u00e9gligeables&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Des outils adapt\u00e9s&nbsp;: les ressources de l\u2019entreprise doivent \u00eatre centralis\u00e9es au sein <strong>d\u2019applications mobiles (cloud computing, logiciels d\u00e9cisionnels, outils collaboratifs)<\/strong> permettant \u00e0 tous les collaborateurs d\u2019acc\u00e9der \u00e0 leurs dossiers, consulter leurs mails, r\u00e9pondre \u00e0 la demande pressante d\u2019un client, partager ou travailler sur un m\u00eame document ou de mettre \u00e0 jour une strat\u00e9gie, depuis n\u2019importe o\u00f9.<\/li>\n\n\n\n<li>Une <strong>confiance accrue accord\u00e9e aux collaborateurs&nbsp;:<\/strong> le management doit les responsabiliser et red\u00e9finir le niveau d\u2019autonomie qu\u2019il leur laisse.<\/li>\n\n\n\n<li>Le lien avec l\u2019entreprise doit \u00eatre repens\u00e9 : \u00e0 partir du moment o\u00f9 les salari\u00e9s cessent partager le m\u00eame espace de travail, <strong>comment pr\u00e9server le sentiment d\u2019appartenance \u00e0 l\u2019entreprise ?<\/strong> Comment maintenir les liens entre les membres d\u2019une m\u00eame \u00e9quipe et conserver une certaine coh\u00e9sion ?<\/li>\n\n\n\n<li>En bref&nbsp;: l\u2019organisation du travail doit \u00eatre formalis\u00e9e, claire et partag\u00e9e en amont.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Lire aussi&nbsp;: <\/em><em><a href=\"https:\/\/www.linkedin.com\/pulse\/gamification-la-vie-en-jeu-digitalizers\/?trackingId=%2FumNP%2FI132Emor6WASu4dw%3D%3D\">Gamification &#8220;la vie en jeu&#8221;<\/a><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un monde du travail habituellement ax\u00e9 sur les horaires et la pr\u00e9sence, le d\u00e9veloppement du nomadisme suppose un changement profond d\u2019attitude et de culture, tant de la part de l\u2019entreprise que des salari\u00e9s, qui doivent vouloir s\u2019approprier les pratiques nomades, qui bouleversent \u00e0 la fois la notion de \u00ab&nbsp;bureau&nbsp;\u00bb, mais aussi celle de \u00ab&nbsp;journ\u00e9e de travail&nbsp;\u00bb, et peuvent ainsi parfois, non pas am\u00e9liorer, mais bien plut\u00f4t mettre en p\u00e9ril l\u2019\u00e9quilibre entre vie professionnelle et vie personnelle\u2026 et vous-m\u00eame, quelle a \u00e9t\u00e9 votre exp\u00e9rience du t\u00e9l\u00e9travail et du nomadisme, quelles anecdotes, pour quel bilan aujourd\u2019hui&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qu\u2019il faut retenir<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On distingue le nomadisme intra entreprise (sans poste de travail fixe) et extra entreprise (\u00e0 l\u2019ext\u00e9rieur de celle-ci).<\/li>\n\n\n\n<li>Les ind\u00e9pendants et les m\u00e9tiers de la communication repr\u00e9sentent encore la majorit\u00e9 des travailleurs nomades.<\/li>\n\n\n\n<li>Pour l\u2019employ\u00e9, le nomadisme peut offrir une plus grande autonomie et un meilleur \u00e9quilibre entre vie priv\u00e9e et vie professionnelle\u2026 mais peut \u00e9galement avoir l\u2019effet inverse.<\/li>\n\n\n\n<li>Pour l\u2019entreprise, la mise en place du travail permet une r\u00e9duction des co\u00fbts (loyers, d\u00e9placements) et un gain de flexibilit\u00e9\u2026 mais exige aussi certains investissements, et une v\u00e9ritable r\u00e9flexion.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-1024x256.png\" alt=\"\" class=\"wp-image-998\" srcset=\"https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-1024x256.png 1024w, https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-300x75.png 300w, https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-768x192.png 768w, https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-1536x384.png 1536w, https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image-800x200.png 800w, https:\/\/www.larskophal.ch\/press\/wp-content\/uploads\/2021\/10\/image.png 1584w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/pulse\/nomadisme-le-travail-sans-bureau-digitalizers\/?trackingId=KLmnMwykQ9ynUYuwLX%2FBvQ%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Nomadisme, le travail sans bureau | LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Travailler depuis une destination tropicale, au bord de la piscine, une bi\u00e8re \u00e0 la main ? C\u2019est possible, et pour un nombre croissant (jusqu\u2019\u00e0 l\u2019an pass\u00e9) de digital nomads, c\u2019est m\u00eame une r\u00e9alit\u00e9. Mais au-del\u00e0 du clich\u00e9, qu\u2019est-ce que le nomadisme professionnel, en 2021 ?<\/p>\n","protected":false},"author":1,"featured_media":1054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[98,144,67,157,123],"tags":[128,129],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contentwriting-journalisme","category-economie","category-journalisme","category-societe","category-technologies","tag-digitalizers","tag-linkedin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nomadisme, le travail sans bureau - Lars Kophal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.larskophal.ch\/press\/2021\/09\/nomadisme-le-travail-sans-bureau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nomadisme, le travail sans bureau - Lars Kophal\" \/>\n<meta property=\"og:description\" content=\"Travailler depuis une destination tropicale, au bord de la piscine, une bi\u00e8re \u00e0 la main ? C\u2019est possible, et pour un nombre croissant (jusqu\u2019\u00e0 l\u2019an pass\u00e9) de digital nomads, c\u2019est m\u00eame une r\u00e9alit\u00e9. 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